Safeway Weekly Ad – Safeway, Inc. is an American supermarket chain founded in 1915. It is a subsidiary of Albertsons, being acquired by private equity investors led by Cerberus Capital Management in January 2015. Safeway main base of operations is in the western United States and central Europe, with some shops located in the Mid-Atlantic region of the Eastern Seaboard. The subsidiary is headquartered in Pleasanton, California with the parent company headquarters in Boise, Idaho.
In April 1915, Marion Barton Skaggs purchased 576-square-foot of his father (53.5 m2) grocery store in American Falls, Idaho, to $ 1.089. The chain, which operates as two separate businesses, Money stores and Skaggs Skaggs United Stores, rose quickly, and Skaggs enlisted the help of his five brothers to help grow the network of shops. Strategy M.B.’s business, to deliver value to its customers and to expand while retaining a narrow profit margin, proved spectacularly successful. By 1926, he had opened 428 stores in 10 states Skaggs. M.B. almost doubling the size of its business that year when he joined the company of his 322 Safeway stores and incorporated as Safeway, Inc.
Original slogan was “a reminder and an invitation” to “drive Safeway, Safeway buy”. The point of the name was the grocery operate on a cash-and-Carry – it did not provide loans, as grocers had traditionally done. This was “safe” to buy because a family can not get into debt through its food bill (as many families did at that time, especially during the Great Depression).
readmore: Safeway Weekly Ad February 8 – 14, 2017.